RBC

Market Research

What is Market Research?

Market Research is the process of systematically collecting, analyzing, and interpreting data about a geographical market or an industry market, encompassing insights on the target audience, competitors, and the broader industry. Its purpose is to comprehend customer requirements and market trends, allowing businesses to make well-informed decisions.

Why Market Research Matters?

Market research can be seen as a vital aspect of marketing strategy. Market research studies the factors influencing one business to engage, partner, or purchase from another. It encompasses procurement practices, supplier evaluation criteria, and corporate partnership dynamics. So, by deciphering these intricate networks, market research provides critical insights into businesses’ collaborative environments, helping them navigate complex industry ecosystems effectively, uncover market opportunities, gauge demand, and assess competitive landscapes.

What Do RBC’s Market Research Services Include?

Our market research empowers businesses to make informed decisions by providing insights into:

  • Luxembourg: A thriving European business hub
  • China: A rapidly growing economic powerhouse
  • Africa: Emerging markets with abundant natural resources

Explore Our Market Research Services

We provide fee-based reports. Please browse our publications to find a study that matches your interests.

For more specific needs, we also offer a customized report service. Simply fill out the form to share your interests, objectives, and requirements with us. Be sure to select “Market Research” in the service box.

Our tailored pricing and reporting solutions are designed to address your unique business needs, helping you achieve your goals effectively. Let’s collaborate to drive your success!

Please Note:

  • Orders placed after 2:00 PM will be processed on the next business day.
  • Delivery timelines exclude weekends and holidays.


What Research Methods We Employ?

There is a wide range of tools available for market research, the most basic categorisation being primary and secondary research. We use a combination of these two research methods for market and industry research. The former mainly consists of structured and unstructured interviews, traditional or online surveys, focus groups, etc. The latter includes the collection and analysis of secondary data, such as industry reports, market studies, academic publications and government publications. They provide valuable background information to complement primary source research. In addition, methods such as social media listening, web analytics, observational research, content analysis cross-cultural analysis are also used. The specific research methodology depends on the purpose of the research conducted.